Information dissemination through Tokyo 2020 Games related events

"Initiatives Supporting Recovery from the Great East Japan Earthquake – Media Kit"

Since year 2021 marked the 10th anniversary of the Great East Japan Earthquake and was also the year of the Tokyo 2020 Games, in March 2021, with the support of the Disaster Area Reconstruction Assistance Liaison Council, we produced a Media Kit which summarized various reconstruction initiatives. The Media Kit was distributed to both Japanese and foreign media.

The efforts taken during the Tokyo 2020 Games were also continually updated to the Media Kit, and distributed to both Japanese and foreign media at the Main Press Center.The media kit (Japanese and English Ver.) can be viewed on the Tokyo 2020 official HP.

The children's Recovery Orympics(Soccer・Rugby・baseball)

Soccer(2021.07.04 Miyagi Stadium,etc.)

On Sunday, July 4, we held the Children's Soccer Reconstruction Olympics in Rifu Town, Miyagi Prefecture (Miyagi Stadium and adjacent stadium), with the aim of promoting children's understanding of reconstruction and regional attractions by holding events for children from the areas affected by the Great East Japan Earthquake, such as soccer exchanges, learning about reconstruction, and experiencing food produced in the affected areas.
This event was limited to children from Miyagi Prefecture which was held, and we prevented infectious diseases among the participants. On the day of the event, all participants, including those who were involved in the event, did not complain of any health problems and this event was successfully completed (all participants who underwent PCR and antigen tests prior to the event tested negative).

(1)Greeting
In the greeting to about 55 elementary school students from Miyagi Prefecture who participated in the reconstruction study at Miyagi Stadium, Mr. Kameoka(Vice Minister) said that he hoped they would deepen their understanding of the reconstruction and the attractiveness of the region by learning about the reconstruction and experiencing a lunch using food from the disaster area, that the event was being held under strict countermeasures against the new coronavirus infection, and that he had high expectations for the children who will be responsible for the future, including the building of human relationships through sports.

  • PHOTO:Greeting(KAMEOKA Yoshitami,State Minister for Reconstruction)
主催者挨拶(亀岡復興副大臣)1
主催者挨拶(亀岡復興副大臣)2

(2)Reconstruction study
Sports video produced by the Reconstruction Agency ("The Power of Sports, the Power of Tohoku Reconstruction") and a video produced by Vegalta Sendai, a local professional soccer team, were aired, and Mr. Ito of Minami Sanriku Hotel Kanyo gave a lecture on storytelling.

  • PHOTO:Commemorative photo and storyteller lecture
記念撮影や語り部の講演1
記念撮影や語り部の講演2

(3)Opportunity to experience eating food made from ingredients produced in the disaster affected areas
For lunch, the children were given the opportunity to experience eating food made from ingredients produced in the disaster-affected areas, which helped them understand the appeal of local food.

  • PHOTO:Eating experience using ingredients from the affected areas.
被災地産食材を用いた食体験

(4)Opening ceremony
In the afternoon, the opening ceremony was held, starting with an opening speech by the Reconstruction Agency (Mr. Nakajima, Director General, Miyagi Reconstruction Bureau, Reconstruction Agency), followed by a welcome speech (Mr. Kumagai, Mayor of Rifu Town) and a speech by the guest of honor (Mr. Oyama, Director General, Olypara Bureau, Miyagi Prefectural Government).

  • PHOTO:Opening ceremony and guest greetings
開会式・来賓等挨拶1
開会式・来賓等挨拶2
開会式・来賓等挨拶3
開会式・来賓等挨拶4

(5)Soccer class & Soccer tournament
The soccer class by two professional soccer players (Mr.Sato and Mr.Hirayama) and the soccer tournament were held in a way to ensure the safety of the children from heat stroke and strict countermeasures against the new coronavirus infection.

  • PHOTO:Soccer class and soccer tournament
サッカー教室・サッカー大会の様子1
サッカー教室・サッカー大会の様子2

(6)Closing ceremony
At the closing ceremony, medals and victory bouquets were presented, and Mr.Sato and Mr.Hirayama gave general commentaries to the children.

  • PHOTO:Closing ceremony
閉会式の様子1
閉会式の様子2

(Reference) Countermeasures against heat stroke and strict countermeasures against the new coronavirus infection

(参考)熱中症・感染症対策の様子1
(参考)熱中症・感染症対策の様子2
(参考)熱中症・感染症対策の様子3

Rugby(2021.07.10 Kmaiashi Unosumai Memorial Stadium)

On Saturday, July 10, we held the Children's Rugby Reconstruction Olympics in Kamaishi City, Iwate Prefecture (Kmaiashi Unosumai Memorial Stadium), with the aim of promoting children's understanding of reconstruction and regional attractions by holding events for children from the areas affected by the Great East Japan Earthquake, such as rugby exchanges, learning about reconstruction, and experiencing food produced in the affected areas.
This event was limited to children from Iwate Prefecture which was held, and we prevented infectious diseases among the participants. On the day of the event, all participants, including those who were involved in the event, did not complain of any health problems and this event was successfully completed (all participants who underwent PCR and antigen tests prior to the event tested negative).

(1)Opening ceremony
In the greeting to about 21 primary school students from Iwate Prefecture who participated in the opening ceremony, Mr. Kameoka(Vice Minister) said that he hoped they would deepen their understanding of the reconstruction and the attractiveness of the region by learning about the reconstruction and experiencing a lunch using food from the disaster area, that the event was being held under strict countermeasures against the new coronavirus infection, and that he had high expectations for the children who will be an Olympic athletes. In addition, a welcome speech (Mr.Noda, Mayor of Kamaishi City) and a speech by the guest of honor (Mr.Tamotsu: Vice Governor of Iwate Prefecture) were given, and the player oath was made by Ms.Sasaki (player of the rugby team “Kamaishi Seawaves Junior”)

  • PHOTO:Greeting and player oath
主催者挨拶(亀岡復興副大臣)
選手宣誓(佐々木 璃音さん)

(2)Rugby class
The rugby class by Mr.Ono who is the captain of Kamaishi Seawaves and Mr.Nakamura who is the player president and the exchange match were held in a way to ensure the safety of the children from heat stroke and strict countermeasures against the new coronavirus infection.

  • PHOTO:Rugby class and exchange game
ラグビー教室と交流試合1
ラグビー教室と交流試合2

(3)Exchanging with players of Kamaishi Seawaves
The players of Kamaishi Seawaves told importance of training for primary school students to be rugby players and the message of encouragement to play rugby.

  • PHOTO:Exchanging with players
ラグビー選手と交流

(4)Experience food produced in the affected areas
For lunch, the children experienced eating food produced in the affected areas, which helped them understand the attractiveness of local food.

  • PHOTO:Lunch box using foods from the affected areas
被災地産食材を用いた食体験(三陸帆立弁当)

(5)Reconstruction study
The lecture by Ms.Kawasaki who is a storyteller of Tsunami Memorial Hall was held. She told her experience of the Great East Japan Earthquake and importance of preparation for saving themselves. She said natural disaster is unavoidable and it is important for disaster prevention to participate reconstruction study. Students told their impression that countermeasure for disaster, for example, evacuation drills at school, is significant and learn more about the Great East Japan Earthquake.

  • PHOTO:Reconstruction study
復興学習(語り部:川崎杏樹さん)

(6)Closing ceremony
At the closing ceremony, medals and victory bouquets were presented, and players of Kamaishi Seawaves gave general commentaries to the children. In addition, a closing speech (Mr. Kameoka, Vice Minister) (Mr.Noda, mayor of Kamaishi city) was given and Mr.Yamamoto, director-general of reconstruction bureau, delivered closing remark.

  • PHOTO:Closing ceremony
閉会式の様子(ブーケの贈呈)
閉会式の様子(亀岡副大臣御挨拶)

(Reference) Countermeasures against heat stroke and strict countermeasures against the new coronavirus infection

(参考)熱中症・感染症対策(消毒液の設置、検温の実施)1
(参考)熱中症・感染症対策(消毒液の設置、検温の実施)2
(参考)熱中症・感染症対策(消毒液の設置、検温の実施)3

Baseball(2021.07.17 Shinobugaoka Stadium)

On Saturday, July 17, we held the Children's Baseball Reconstruction Olympics in Fukushima City, Fukushima Prefecture (Shinobugaoka Stadium), with the aim of promoting children's understanding of reconstruction and regional attractions by holding events for children from the areas affected by the Great East Japan Earthquake, such as baseball exchanges, learning about reconstruction, and experiencing food produced in the affected areas.
This event was limited to children from Fukushima Prefecture which was held, and we prevented infectious diseases among the participants. On the day of the event, all participants, including those who were involved in the event, did not complain of any health problems and this event was successfully completed (all participants who underwent PCR and antigen tests prior to the event tested negative).

(1)Opening ceremony
In the greeting to about 43 middle school students from Fukushima Prefecture who participated in the opening ceremony, Mr. Kameoka(Vice Minister) said that he hoped they would deepen their understanding of the reconstruction and the attractiveness of the region by learning about the reconstruction and experiencing a lunch using food from the disaster area, that the event was being held under strict countermeasures against the new coronavirus infection, and that he had high expectations for the children who will be an Olympic athletes. In addition, a welcome speech (Mr.Kohata, Mayor of Fukushima City) and a speech by the guest of honor (Mr.Suzuki: Vice Governor of Fukushima Prefecture, Mr.Kanno: Chairmaen of JA Fukushima, and Mr.Yagisawa: Chairman of Japan Baseball Promotion Association) were given, and the player oath was made by Mr.Sato (player of the baseball team “Iwaki Boys”)

  • PHOTO:Greeting and player oath
主催者挨拶(亀岡復興副大臣)
選手宣誓(佐藤 誠真さん)

(2)Baseball class
The baseball class by retired professional baseball players were held in a way to ensure the safety of the children from heat stroke and strict countermeasures against the new coronavirus infection.

  • PHOTO:Baseball class
野球教室1
野球教室2

(3)Opportunity to experience eating food made from ingredients produced in the disaster affected areas(Reconstruction study and Japan Self-Defence Forces performance)
For lunch, the children were given the opportunity to experience eating food made from ingredients produced in the disaster-affected areas, which helped them understand the appeal of local food. Ms.Aoki(Representative of “NPO Tomioka City 3.11 Talking Party”) talked about what happened in 10 years since the Great East Japan Earthquake and the cities and people that are walking toward “reconstruction”. The performance by the Japan Self-Defence Forces was held so that the children could do their best in the afternoon program.

  • PHOTO:Eating experience using ingredients from the affected areas.
被災地産食材を用いた食体験(屋台形式で、そば、カレー、たこ焼き、焼きそばやきゅうり等を提供)1
被災地産食材を用いた食体験(屋台形式で、そば、カレー、たこ焼き、焼きそばやきゅうり等を提供)2
  • PHOTO:Reconstruction study
復興学習1
復興学習2
  • PHOTO:Japan Self-Defence Forces performance
自衛隊による演奏

(4)Baseball tournament
The baseball tournament (ball turning, base running and batter confrontation with retired professional baseball players) were held in a way to ensure the safety of the children from heat stroke and strict countermeasures against the new coronavirus infection.

  • PHOTO:Baseball tournament
ミニゲーム大会

(5)Friendly match
A friendly matchbetween the retired professional baseball player’s team and the selected team in Fukushima City was held.

  • PHOTO:Friendly match
交流試合

(6)Closing ceremony
At the closing ceremony, medals, victory bouquets and autograph ball of retired professional baseball players were presented to the children. And ingredients from Fukushima Prefecture (Koshihikari rice from Aizu・Fukushima beef) were presented to most valuable player and valuable players.
In addition, a closing speech (Mr. Kameoka: Vice Minister and Mr.Satozaki:player of the retired professional baseball player’s team) was given.

  • PHOTO:Closing ceremony
閉会式の様子(ブーケの贈呈)
閉会式の様子(亀岡副大臣御挨拶)

(Reference) Countermeasures against heat stroke and strict countermeasures against the new coronavirus infection

(参考)熱中症・感染症対策(消毒液の設置、検温の実施)1
(参考)熱中症・感染症対策(消毒液の設置、検温の実施)2

Information dissemination about Tohoku (attractiveness of affected area, Recovery Olympics) by "traffic advertisement"

The Reconstruction Agency has taken the opportunity of the "Recovery Olympics" and the "Tohoku Destination Campaign (held from April to September)" to convey gratitude for reconstruction support and the appearance and charm of the affected area through traffic advertisements.
We introduce colorful photos of tourist attractions and ingredients in Iwate, Miyagi, and Fukushima prefectures with posters.
From the beginning of July, it will be posted on the JR Yamanote Line / car body, Tokyo Monorail Haneda Airport Terminal 1 and 2 station platforms, etc., so please have a look.

Implementation of traffic advertising

JR Yamanote Line In-train Advertisement

JR Yamanote Line In-train Advertisement

JR Yamanote Line Car Body Advertisement

JR Yamanote Line Car Body Advertisement

JR Tokyo Station

JR Tokyo Station

JR Shinjuku Station

JR Shinjuku Station

Tokyo Monorail Haneda Airport Terminal 1 & 2 Station Platform

Tokyo Monorail Haneda Airport Terminal 1 & 2 Station Platform

  • List of posters
Sanriku Railway and Osawa Bridge(Iwate)

Sanriku Railway and Osawa Bridge(Iwate)

Yamamoto Sunflower Field (Miyagi)

Yamamoto Sunflower Field (Miyagi)

Soma Nomaoi(Fukushima)

Soma Nomaoi(Fukushima)

Minamisanriku KiraKira-don(Miyagi)

Minamisanriku KiraKira-don(Miyagi)

Sanriku Fireworks Festival(iwate)

Sanriku Fireworks Festival(iwate)

Farmer Cafe Forest Garden (Fukushima)

Farmer Cafe Forest Garden (Fukushima)

Flower producer (used for Tokyo 2020 Victory Bouquet) (Fukushima)

Flower producer (used for Tokyo 2020 Victory Bouquet) (Fukushima)

Reconstruction lawn of Miyagi Stadium (Miyagi)

Reconstruction lawn of Miyagi Stadium (Miyagi)

'ARIGATO' Host Towns for Supporting Reconstruction(Iwate)

'ARIGATO' Host Towns for Supporting Reconstruction(Iwate)

Onagawa Station(Miyagi)

Onagawa Station(Miyagi)

Chusonji Temple(Iwate)

Chusonji Temple(Iwate)

Aquamarine Fukushima(Fukushima)

Aquamarine Fukushima(Fukushima)

Jodogahama Beach(Iwate)

Jodogahama Beach(Iwate)

Matsushima Air Base(Miyagi)

Matsushima Air Base(Miyagi)

Fukushima Azuma Baseball Stadium(Fukushima)

Fukushima Azuma Baseball Stadium(Fukushima)

Tokyo 2020 torch relay torch(Iwate)

Tokyo 2020 torch relay torch(Iwate)

Food ingredients (GAP)(Fukushima)

Food ingredients (GAP)(Fukushima)

Athlete Enhancement Support(Miyagi)

Athlete Enhancement Support(Miyagi)

Michinoku Shiokaze Trail(Miyagi)

Michinoku Shiokaze Trail(Miyagi)

Inawashiro Herb Garden (Fukushima)

Inawashiro Herb Garden (Fukushima)

Rokando(Iwate)

Rokando(Iwate)

Okawaso in Aizuwakamatsu (Fukushima)

Okawaso in Aizuwakamatsu (Fukushima)

  • List of videos

1.Yamanote Line Train Channel

Yamanote Line Train Channel

Click here to see the videos released from 7/13 to 7/17.
Click here to see the videos released from 7/18 to 8/2.

2.Yamanote Line Window Channel

Yamanote Line Window Channel

Click here to see the videos released from 7/13 to 7/17.
Click here to see the videos released from 7/18 to 8/2.

3.Yamanote Line Side Channel

Yamanote Line Side Channel

Click here to see the videos released from 7/13 to 7/17.
Click here to see the videos released from 7/18 to 8/2.

TOHOKU HOUSE(Tohoku Region Information Center)

“TOHOKU HOUSE” is a limited-time information center created as the tenth memorial year of the Great East Japan Earthquake to broadcast messages to the world based on;
“Sending our gratitude to those who supported us from over the world.”,
“Showing the Tohoku region’s energetic reconstruction process and the renewed sense of security in the area.”, and
“Spreading the charm of the “Tohoku region” in the form of tourist spots that can’t be experienced anywhere else in Japan.”

Messages of gratitude to those who supported us from over the world.