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Promoting Tourism

To effectively provide accurate information about the disaster-affected areas, it is important that more people visit the disaster areas to know their current state and personally experience their charms. Tourism is also essential to the reconstruction of Tohoku, as it affects the entire local industry. As the Olympic and Paralympic Games Tokyo 2020 garner global attention and bring many inbound tourists to Japan, the Reconstruction Agency believes that it will be a major opportunity to promote tourism in Tohoku.

Tourism Initiatives by the Reconstruction Agency

The Reconstruction Agency has supported the launch of new private business models to attract inbound tourists. As the government, we have been cooperating with related organizations such as the Japan Tourism Agency to promote the charms of Tohoku and provide arrangements to make travel in Tohoku region prefectures more comfortable for inbound tourists.

The Recovery Olympics will be a good opportunity for visitors from overseas to experience the uniqueness of these areas directly. The Agency will continue to collaborate with related Ministries and Agencies to support this trend.

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Tourism PR Video Collection -the charm of Tohoku-

The Reconstruction Agency is producing a tourism PR video so that more people can know the charm of Tohoku as a tourist destination.
Through videos such as seasonal natural scenery, unique food culture, traditional performing arts, and hands-on content that conveys the facts and experiences of the Great East Japan Earthquake, you can feel the charm of each part of Tohoku and come visit us.

Dissemination of information by foreign monitors

Taking advantage of the opportunity of the "2020 Tokyo Olympics and Paralympics," which is also regarded as the "Reconstruction Olympics", Monitoring tours of the three disaster-affected prefectures were conducted for foreign influencers and others living in Japan. They visited the three disaster-affected prefectures of Tohoku to let them know the reconstruction situation of the Tohoku region and the attractions of the Tohoku region. By visiting and experiencing places which make them feel the various attractions of the disaster-affected prefectures, such as facilities related to the Reconstruction Olympics and new tourist spots along the coastal areas affected by the Great East Japan Earthquake, they can post them on SNS and blogs. Iwate prefecture, Miyagi prefecture, Fukushima prefecture, we tried to foster momentum so that more people could visit.

(1)Fukushima Course(Target:Taiwan on November 6th~8th)

They visited "Fukushima Azuma Stadium," which was used for the Reconstruction Olympics, "Goshikinuma," "Abukuma-do Cave," "Hattachi Kaigan Bentenjima," and "Aquamarine Fukushima," where they could experience the various attractions of Fukushima Prefecture.

福島あづま球場
こけし絵付け体験(まつや物産店)
波立海岸弁天島
りんご狩り体験(マルカりんご園)

(2)Iwate Course(Target:Europe, America and Australia on December 16th~18th)

They visited "Kamaishi Unosumai Memorial Stadium," which was used for the Rugby World Cup 2019, and "Ryusendo," "Jodogahama," "Sanriku Railway," and "Chusonji Temple," where they could experience the various attractions of Iwate Prefecture.

復興まち歩き、つまみぐいツアー(山田町)
民話語り部体験(あえりあ遠野)
抹茶たて体験(旧坂本家侍住宅)

(3)Miyagi Course(Target:China on December 21th~23th)

They visited "Miyagi Stadium", which was used for the Reconstruction Olympics, "Marine Gate Shiogama," where they could experience the various attractions of Miyagi Prefecture, "Lu Xun Statue Staircase Classroom and Lu Xun Memorial Exhibition Hall (at Tohoku University)," "Yamamoto Strawberry Farm," and others. They also enjoyed a guided storytelling tour in Minamisanriku and Yuriage, a stroll around Matsushima, a visit to a brewery and a tasting, and a taiko(Japanese drum)drumming experience.

復興芝生(宮城スタジアムサッカー場)
南三陸町語り部による被災地視察(旧防災対策庁舎)
魯迅記念展示室(東北大学片平キャンパス)
山元いちご農園(カフェ「Berry Very Labo」)
和太鼓体験(蔵の郷土館 齋理屋敷)


Related Links

Tourism Recovery Initiatives in Tohoku (Recovery Agency HP)
https://www.reconstruction.go.jp/topics/main-cat1/sub-cat1-19/20160119130009.html