Case Studies of Business Recovery in Iwate, Miyagi and Fukushima, 2019-2020

IWATEIndustry typeLodging industry, restaurantsRepresentativeANDO Akira [President and Representative Director]Address1-125 Yumoto, Hanamaki city, Iwate PrefectureTEL.+81 (0)198-37-2111FAX.+81 (0)198-27-2300URL Onsen Co., Ltd. was founded in 1927. While establishing new facilities that combine both lodging and leisure facilities, the company has built a long history and will celebrate its 100th anniversary in 2027. In 1970, it became part of the Kokusai Kogyo Group. Hanamaki Onsen currently operates four lodging facilities: Hotel SENSHU-KAKU, Hotel HANAMAKI, Hotel KOYOKAN and KASHOEN. Hanamaki Onsen played a major role as a base for recon-struction in the wake of the Great East Japan Earthquake. Distributes behavioral guidelines to all employees and continually takes on the challenge of promoting new initiatives across the entire company.Hanamaki Onsen Co., Ltd.Tourism promotion / Expanding interaction with localsAiming to be the “Number-One Hotel in Tohoku” while evolving in step with the times01SummaryBecame a base for reconstruction by providing facilities to assistance teams and acquiring a travel-related business license.Served as a spiritual refuge for disaster victims by providing the same hospitality as in normal times.President and Representative Director Ando Akira (left) and Managing Director Sasaki Yutaka (right), in front of KASHOENE2

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