Case Studies of Business Recovery in Iwate, Miyagi and Fukushima, 2019-2020

05FUKUSHIMAIndustry typeFood manufacturing and retailRepresentativeKANNO Yukio [Representative Director]Address130 Kashima, Kashima-ku, Minamisoma City,Fukushima PrefectureTEL.+81 (0)244-46-3131URLhttps://www.tamagoya.jpKanno is a company with fewer than 100 employees that manufactures and sells pickles. The company is still seri-ously aected by negative reputation caused by the inci-dent at Fukushima Daiichi Nuclear Power Plant. With sales failing to return to their pre-disaster levels, it was forced to close and sell o its production plant in Soma. Amid these conditions, the company developed new hit products and has begun to see signs of recovery and rebuilding.Took risks to expand sales channels and increased the percentage of direct sales and transactions.KANNO TSUKEMONO FOODS Co., Ltd. New fields / New markets / Overseas expansionOvercoming adversity and entering a new growth track by changing what to sell and how to sell05SummaryNew and innovative pickle products developed new demand and customers.With sales showing no signs of rebounding, the president ordered the development of new products.Employee of Kounokura working with a smile at the registerE18

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