Case Studies of Business Recovery in Iwate, Miyagi and Fukushima, 2019-2020

02collection site equipped with community functions was set up and a demonstration test designed to build a relationship with the local community through the practice of putting out trash was conducted. In a joint effort with NEC Solution Innovators, Ltd., testing was also conducted to visualize the status of participation in raw waste sorting using ICT. Per-district data on the raw waste sorting status and collection volume is collected, and the analysis results are shared with residents to encourage participation in an effort to have the practice of delivering raw waste to Minamisanriku BIO further take root.“The raw waste you have generated is turned into liquid fertilizer, which helps to grow crops that then return to your dinner table. The question is how to make that cycle visible. Reducing the work of waste sorting and raising the collection rate are also future challenges,” says Fujita.The first municipality tosimultaneously obtain FSC®and ASC certificationThe Biomass Industrial City Concept is an endeavor that goes beyond Minamisan-riku BIO. The approximately 1,500 hect-ares of forest in the town have been FSC® certificated, while the oyster farm run by the Tokura Field Office of the prefectural fishery association’s Shizugawa Branch has been international ASC certificated. Amita Corporation is actually an FSC® certification examiner and ASC certifica-tion body. Minamisanriku is the first municipality in the world to be simultane-ously certified for FSC® and ASC.The mineral-rich water that flows down along rivers and out to sea from the forests that make up around 77% of Minamisanriku, provide nutrients for marine life. Since the forests are what make the main primary industry of the town possible, in 2015 the town ob-tained FSC® certification to ensure the appropriate management and use of its forestry resources. The new government building of Minamisanriku that was completed in August 2017 made exten-sive use of FSC® certified locally pro-duced timber for building materials and furniture in accordance with the earth-quake reconstruction plan and Biomass Industrial City Concept, transforming the facility into a government building that contributes to town-wide reconstruction.As Oikawa puts it, “Since Minamis-anriku is a town surrounded by forest, we have an abundance of timber. As another pillar of the biomass industrial city concept, we are working with Amita on ways to use the wood pellets created from this timber. We need a clean forest to have a clean ocean, and the reverse is also true. A future challenge for the Biomass Industrial City Concept will be how to connect the sea, forest and town in even smarter ways.”ASCASC stands for Aquaculture Stewardship Council. This is an international certification scheme recognizing aquaculture businesses that consider local communities and avoid harming the environment.AMITA CORPORATION1The raw waste delivered to Minamisanriku BIO is manually checked for contaminants by staff 2 Buckets are organized for raw waste collection 3Messages received from children 4Lanterns presented to shops participating in raw waste collection 5Sato, COO of Amita Holdings Corporation who forged links between Minamisanriku and Amita and helmed efforts to enter Minamisanriku BIO into operation 6Fujita, manager of Minamisanriku BIO since 2015 7Oikawa, head of the Minamisanriku Town Planning Section promoting the Industrial City Concept in concert with Amita 8The Minamisanriku main government building makes extensive use of FSC® certified Minamisanriku cedar48576Resource recycling-based business involved local government and residents.The key point is that Amita is building a waste recycling business with the involve-ment of community residents and local agriculture, where Amita operates a biogas facility in cooperation with local government, along with high-precision sorting and distribution of liquid fertilizer to the agriculture industry.Points for successVisualize the effects of the business and realize a structure for further collaboration.Besides just focusing on the operation this facility, it is probably also recommendable to strive for the visualization of the balance of energy, employment creation, contribution to agriculture and regional economic ripple effects for the whole region as well as to set additional numerical targets to maintain the structure for collaboration with local residents.Points of expectationComments and evaluationby Editorial board memberYANAI MasayaE9

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