Total destruction of equipment at the company plant anddamage to its Matsushima shops as a result of the tsunamiFollowing establishment of the com-pany’s predecessor Suda Shoten in 1934, Matsushima Kamaboko Honpo Co., Ltd. has continued to grow in Matsushima Town through pursuing its primary business of manufacturing and selling Sasa Kamaboko. At the end of the 1980s, when more than 5 million tourists visited Matsushima every year thanks to the impact of a “Date Masa-mune boom”, the company operated five shops in Matsushima. Some of these outlets combined restaurants catering to group customers and serv-ing freshly made products.“That is why the damage caused by the tsunami following the Great East Japan Earthquake was such a blow,” reflects the company president and representative director, Mr. Tsugihiro Shu. “The tsunami reached the height of the first floor ceiling of the Shiogama plant (Shiogama City) and, although the building foundations and structure remained intact, the walls were dam-aged and the production equipment was completely destroyed. Three shops (Matsushima Main Shop, Godaido Shop, and Monzen Shop) and the company offices in Matsushima Town were inundated to a height of 1.5 meters.”Mr. Shu says that the sight of the devastation at the company’s shops and offices left him speechless for a time.“Many products were washed away or covered in mud, and products worth more than 10 million yen were rendered unsellable. However, maybe because the scale of the damage was so great, rather than becoming depressed, I conversely adopted a “so-what” at-titude. I thought, “It’s not only our company. This can’t be helped.” We even provided some products that were still in good condition to evacuation centers as relief supplies.”Resumption of production3 months after the disasterGroup subsidies also utilizedOne week after the disaster, the execu-tive officers gathered to discuss the recovery policy. Since production equipment had been totally destroyed, they decided to aim for quick recovery of the Shiogama plant. The then presi-dent Mr. Nobuo Suda established the goal of “supplying kamaboko for the midyear gift season”. This entailed restarting production in June, just three months after the disaster.“At that time, we had approximately 110 employees. Due to the difficulty of continuing to pay salaries without any sales, we temporarily released junior employees and part-time workers on condition that we would re-employ them following the resumption of business. Leveraging exceptional employment insurance measures, we allowed them to promptly receive unemployment benefits.”In the first part of the recovery process, 15 regular employees com-menced work on removing debris and mud from the shop and plant. “Even though the junior employees and part-time workers were not employed by the company, they brought rice balls and cup noodles and helped out. I was delighted and so grateful to see every-body’s kindness.”The clear-up work was more or less finished by the end of April, and then the company moved onto the next step of preparing the interior of the plant and shop. Since it had placed orders for the production equipment at the end of March when the decision to conduct recovery was taken, the plant prepara-tions were completed in time for June.“We were greatly helped financially Looking to 203002Matsushima Kamaboko Honpo Co., Ltd.2030Road to ReconstructionSales [Unit: 10,000 yen]From April to March the following year40,00060,00080,000020,000As well as paying consideration to ocean resources and the marine environment as a marine products processing company, it aims to convey Japan’s rich fish dietary culture to the next generation through staging cooking classes for children and implementing plant tours from the perspective of children.Desire to disseminate traditional fish dietary culture through kamaboko makingTagajo plant, which was newly built after being dam-aged in the disaster, started operation in June 201652,028●March: Closure of Matsushima main shop, Monzen shop, Godaido shop, head office, and Shiogama plant due to damage caused by the disaster●June: Resumption of business at the Shiogama plant and the Godaido shop201171,086201076,088●April: Opening of the renewed Matsushima main shop●August: Opening of the newly constructed Monzen shop201273,171●January: Planning in earnest gearedto construction of the new plant201363,588201464,521201567,639●April: Announcement of Matsukama Vision 2020 ●June: Start of operation at the Tagajo plant201672,381●Appointment of Tsugihiro Shu as Presidentand Representative Director2017“Yui-no-ba” (business matching for local reconstruction)E7
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