1Sea squirts, oysters, scallops and so on are handled234Suenaga Kaisan’s “Kaki-no-Shioni” (boiled oysters) has received various awards including the Ministry of Agriculture, Forestry and Fisheries Minister’s Award at the 26th National Fisheries Processing General Quality Competition5Scene from an overseas trade fair6Self-written note showing overseas greetings12543quently devoted our sales energies to restaurants. Highly nutritious marine products caught in the Sanriku ocean-waters were highly regarded by local chefs, while a boom in Japanese cuisine also boosted exports. As a result, in the second year, we suc-ceeded in exporting five tons of pro-cessed scallops and later large volumes of oysters.”It wasn’t only the quality of prod-ucts that received support overseas. Trust was built through providing goods that matched with the needs of cus-tomers.“We took various measures: for example, in the case of restaurants, we supplied products without flavoring so that chefs could work on them more easily, while if there were any materials that must not be used in countries of export, we made seasoning using ingredients according to those coun-tries’ needs.”Being able to present each com-pany’s various products as “Hitakami-nokuni” is also advantageous in terms of marketing. The products handled by the group extend to 30~40 types.Moreover, Suenaga Kaisan has rebuilt its factory through utilizing the “Ishino-maki Fisheries Processing Regeneration Support Project” offered by the local government. As a result of introducing high-performance equipment, hygiene standards have improved, making it possible to produce high-quality prod-ucts. The group became the first in Japan to receive HACCP certification, signifying the international food hy-giene system, for oysters intended for raw consumption, thereby boosting the credibility of its exports.When exporting, the group utilized the Ministry of Economy, Trade and Industry’s “JAPAN Brand Growth Support Project” for three years from 2013 to 2015, and the Reconstruction Agency’s Export Expansion Model Project in 2016. The group has ex-panded business to Hong Kong, Tai-wan, Thailand, Singapore, Malaysia, and Vietnam. “Before the earthquake, E4
元のページ ../index.html#6