Overseas advance / Tourism attraction06Solidarity centered on young people crossing over business categoriesTour development nurturing new valueHope connected by the “Reconstruction Challenge Gourmet” campaignSix years after the previous reportage, Matsukawaura’s challenge is generating definite results. The “Reconstruction Challenge Gourmet” campaign, which has been conducted since April 2012, will reach its 16th edition this fall. Members are determined to keep it going in order to spread awareness of energetic Matsukawaura, and they exercise ingenuity in planning menus each time to ensure that they don’t become stale. With more foods being confirmed as safe to serve, they are receiving more and more inquiries and group bookings from inside and outside the prefecture. It is fully realizing its role as a “primer”.Mr. Takahiro Kanno of HOTEL MINA-TOYA, who is the chief secretary of Soma-shi Matsukawaura Tourism Promotion Group, cheerfully says the following.“We want customers to eat lots of delicious food and to return home with smiles on their faces. Fish catches still haven’t recovered, however, we strive to FUKUSHIMAIndustry typeAccommodation industry,food and beverage service industryRepresentativeMr. Yoshiyuki Ono (Kaneyo Suisan Co. President)Address228-25 Obamahara, Soma-shi, Fukushima PrefectureTEL.+81 (0)244-38-8808URLhttp://matsukawaura.com[Outline of past article]Unable to provide a stable supply of local food materials due to the eects of the Great East Japan Earthquake, this area was unable to receive tourists. However, even in these circumstances, it planned the “Reconstruction Challenge Gourmet” campaign aimed at advertising “Matsu-kawaura – the town of delicious sh”, and embarked on work aspiring to one day providing safe local foods to tourists.This operator was covered in 2012 and included among the cases of industrial recon-struction introduced in the scal 2012 issue. It has been covered once again to report on its subsequent progress.Soma-shi Matsukawaura Tourism promotion group, which comprises 25 operators in Matsukawaura district and two operators in Iwanoko district on the opposite bank primarily belonging to Soma-shi Tourism Association and Matsukawaura Inn Association, was founded in 2011. Even though almost the entire area was devastated by the tsunami, most of the operators have re-sumed business in the same locations they were in before the disaster. Working together to restore Matsukawaura, which is known for having the best port in the prefecture and a beautiful landscape, they are aiming to restore tourism.Mr.Takahiro Kanno,Chief secretary of Soma-shi Matsukawaura Tourism Promotion GroupSoma-shi Matsukawaura Tourism promotion groupE20
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