Example of Industrial Recovery in Iwate, Miyagi, and Fukushima, 2018-2019
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Immediate implementation and disclosure to the world of emergency response and permanent countermeasuresAlthough Daishichi Sake Brewery had taken all possible measures to prepare for earthquake, it subsequently was con-fronted with the unexpected incident at Fukushima Daiichi Nuclear Power Plant.In order to make delicious Japanese sake, it is essential to have high-quality water, rice, and also the brewery’s own microbial ecosystem that imparts depth and uniqueness to the sake. If the brewing environment changes, the microbial ecosystem also changes, making it impossible to replicate the taste and flavor even if the same raw materials are used. Mr. Ohta describes the pressure he felt at that time: “That is why, when we built the new brewery, we tried to preserve the conventional environment by introducing the wood siding walls from the old brewery. At the same time, to maintain the long-term stability and reliability of quality, we introduced the first anaerobic filling system in Japan, however, there was a risk that all would be rendered useless, and to be honest we were preparing for the worst.” However, immediately after news of the accident broke, the chief brewer took the initiative in immediately stopping the air conditioning system and ventilating fans, and sealing windows and ventila-tion ducts on the same day to stop outside air from coming in. Also, the company took thorough emergency and permanent measures by ordering high-performance filters, air curtains, food radiation monitoring devices, etc. Fur-thermore, it announced details of these countermeasures together with radiation detection data on its homepage to appeal safety both inside and outside of Japan.“At the time, fellow operators were saying, ‘It’s better to let sleeping dogs lie and not fecklessly disclose any informa-tion’, however, we shared the same concern over radioactive contamination. I think the fact that we shared our con-1The Daishichi lineup that is also highly regarded overseas. The labels, bottles, etc. were designed by the president Mr. Ohta 2Takene-dori Street, on which the new Daishichi Sake Brewery building is located, has an attractive landscape that has received an award of excel-lence at the Urban Landscape Award, the Planning Design Award at City Planning Institute of Japan Award and so on 3Wooden buckets that stand more than 2 meters high and date back to the Taisho Era (in the Kioke Jikomi Brewery) 4In the “motosuri” (initial kneading) process that is unique to the “kimoto” method, steamed rice and malted rice are painstakingly mashed 5Master Brewer, Mr. Takanobu Sato, who was selected as a “Contemporary Master Craftsman” – an award of the Minister of Health, Labour and Welfare, in 2016 12345E12

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