ment for employment creation in the tsunami and nuclear disaster-affected areas,” we newly recruited 11 people from the local community to meet the requirements for application.”Positive interactioninitiatives with local citizens at the new plantThe company aims to promote contact with the local community at the new plant.“In addition to also having a direct sales shop, we provided a space where people can try hand-baking Sasa Kamaboko and established a short plant tour course. Local residents and stu-dents from nearby high schools often come to the direct sales shop. Sales at the direct sales shop in the second year increased around 50% over the first year, and we feel that it is popular among the local people.”The company also actively stages events aimed at vitalizing interaction with the locals. Among its diverse activities, since 2016, it has staged the annual Matsukama Plant Festival, which includes a stall selling Sasa Kamaboko and a simple hands-on corner; and it also operates stalls at local festivals and stages cooking 12Employees working on packaging in a hygiene-managed room3Direct sales shop combined with the plant. It bustles with local residents and group visitors at weekends 4Kamaboko hand-baking corner5Tour corner with emphasis on easy understanding for children. The interior decorations were almost entirely prepared by the employees6Mr. Shu: “We want to be a company that is popular in the local community”123being planned in Tagajo City.”They immediately held discussions in the company and decided to construct the new plant in Tagajo City. There were three main reasons behind this decision.“First, we were sympathetic to the “Disaster Risk Reduction City Strategy” that was compiled by Tagajo City in 2013. Second, it was a good location close to shops in Matsushima, Sendai Station, and Sendai Airport. And third, in return for signing a location agree-ment that entailed supplying food in the event of disasters, the city offered attractive conditions in terms of the land rent and so on.”In June 2016, operation of the new plant was started at “San Mirai Tagajo Reconstruction Estate” – Tagajo City’s hub of tsunami reconstruction that had been developed by the municipal government (Shiogama plant was closed).Today, the Tagajo plant produces approximately 20,000 pieces of kam-aboko per day and is increasing produc-tion in line with increasing sales.“Tagajo plant employs roughly 40 employees in the manufacturing and packaging departments, and the figure rises to approximately 50 when clerical workers are included. Since we also utilized the “Subsidy to business invest-by the fact that we could utilize the group subsidies, which subsidized three-quarters of the facilities recovery costs.”On June 10, they resumed produc-tion at the Shiogama plant and sales at the Godaido shop according to their original target. Recovery of the Matsu-shima main shop and Monzen shop, which were combined with cafes and also started handling craftworks made in the prefecture, was completed in 2012.Construction of a new plant at Tagajo City, also contributing to local employmentAfter completing the first stage of the recovery process, Matsushima Kam-aboko Honpo next turned its attention to construction of a new plant. Since land at its Shiogama plant had subsided in the earthquake, the company needed to search for a new site with a view to improving safety and production ef-ficiency.“In the first year, we searched for candidate sites in Matsushima Town, however, we couldn’t find anywhere suitable. Just then, we discovered in Miyagi Prefecture’s industrial location catalog that a new industrial estate was E8
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